





AVANT Magazine An Anthology of American Workwear
Avant Mag - An Anthology of Western Wear
Produced by Eric Maggiori
The biannual magazine focused on American Workwear
Workwear and Western Wear are like peanut butter and jelly, interconnected and one drawing from another. If you enjoyed reading The Avant Mag focused on Western Wear (few copies are still available), here’s another edition - American Workwear. It, too, features a Mark Maggiori painting on the cover and is filled with invaluable knowledge, historical info, and images, all aesthetically brought together by Eric Maggiori.
STORIES & TALES
• Denim Hunters : they explore gold mines and ghost towns to find old denim
• A view from United Costume, the most famous costume house in Hollywood
• The Portrait of Jacob Davis, inventor of the rivet : the man behind Levi’s success • One Century of Workwear in the movies
• Heritage Brands gets a second life
INTERVIEWS
• Wouter Munnichs, denim specialist and founder of Long John
• Larry McKaughan, founder of Heller’s Cafe and vintage collector • Josh Sirlin, founder of Black Bear Brand
• Brit Eaton, denim archeologist
ART & ILLUSTRATIONS
• Unique cover painting made by Mark Maggiori for Avant Magazine.
• Instants from the Past : a serie of antique pictures collected by Bandit Photographer • Road Trip, watercolor illustrations of the West America by Magali Brueder.
• Workwear Still Life, photographies by Gauthier Borsarello.
AND MORE
How to recognize the era of a denim clothing by its tag - The big directory of workwear brands - Instigation in Tokyo and the japanese madness of american workwear - Stifel Story, the golden fabric - Never Rip my denim - Californian Gold Rush : how everything really began.
This is a brand new issue.
Avant Mag - An Anthology of Western Wear
Produced by Eric Maggiori
The biannual magazine focused on American Workwear
Workwear and Western Wear are like peanut butter and jelly, interconnected and one drawing from another. If you enjoyed reading The Avant Mag focused on Western Wear (few copies are still available), here’s another edition - American Workwear. It, too, features a Mark Maggiori painting on the cover and is filled with invaluable knowledge, historical info, and images, all aesthetically brought together by Eric Maggiori.
STORIES & TALES
• Denim Hunters : they explore gold mines and ghost towns to find old denim
• A view from United Costume, the most famous costume house in Hollywood
• The Portrait of Jacob Davis, inventor of the rivet : the man behind Levi’s success • One Century of Workwear in the movies
• Heritage Brands gets a second life
INTERVIEWS
• Wouter Munnichs, denim specialist and founder of Long John
• Larry McKaughan, founder of Heller’s Cafe and vintage collector • Josh Sirlin, founder of Black Bear Brand
• Brit Eaton, denim archeologist
ART & ILLUSTRATIONS
• Unique cover painting made by Mark Maggiori for Avant Magazine.
• Instants from the Past : a serie of antique pictures collected by Bandit Photographer • Road Trip, watercolor illustrations of the West America by Magali Brueder.
• Workwear Still Life, photographies by Gauthier Borsarello.
AND MORE
How to recognize the era of a denim clothing by its tag - The big directory of workwear brands - Instigation in Tokyo and the japanese madness of american workwear - Stifel Story, the golden fabric - Never Rip my denim - Californian Gold Rush : how everything really began.
This is a brand new issue.
Avant Mag - An Anthology of Western Wear
Produced by Eric Maggiori
The biannual magazine focused on American Workwear
Workwear and Western Wear are like peanut butter and jelly, interconnected and one drawing from another. If you enjoyed reading The Avant Mag focused on Western Wear (few copies are still available), here’s another edition - American Workwear. It, too, features a Mark Maggiori painting on the cover and is filled with invaluable knowledge, historical info, and images, all aesthetically brought together by Eric Maggiori.
STORIES & TALES
• Denim Hunters : they explore gold mines and ghost towns to find old denim
• A view from United Costume, the most famous costume house in Hollywood
• The Portrait of Jacob Davis, inventor of the rivet : the man behind Levi’s success • One Century of Workwear in the movies
• Heritage Brands gets a second life
INTERVIEWS
• Wouter Munnichs, denim specialist and founder of Long John
• Larry McKaughan, founder of Heller’s Cafe and vintage collector • Josh Sirlin, founder of Black Bear Brand
• Brit Eaton, denim archeologist
ART & ILLUSTRATIONS
• Unique cover painting made by Mark Maggiori for Avant Magazine.
• Instants from the Past : a serie of antique pictures collected by Bandit Photographer • Road Trip, watercolor illustrations of the West America by Magali Brueder.
• Workwear Still Life, photographies by Gauthier Borsarello.
AND MORE
How to recognize the era of a denim clothing by its tag - The big directory of workwear brands - Instigation in Tokyo and the japanese madness of american workwear - Stifel Story, the golden fabric - Never Rip my denim - Californian Gold Rush : how everything really began.
This is a brand new issue.